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FREE DELIVERY when you buy any 3 flavours

PLUS 20% OFF when you order 6 or more

roasted veg with smoky almond

Our Story

One idea. No compromises.

CRUMS was created for people who care about what they eat but refuse to let healthy eating be boring. A range of whole nut, seed and natural spice blends — each one designed to transform the simplest everyday meal into something genuinely worth eating. No additives, no compromises, nothing you can't name. Jo created CRUMS because she believed that great food and good nutrition should never have to be a trade-off. We still believe that.

Meet the team

picture of Jo

Jo

Jo is a plant-based Chef and former Londoner now living in the beautiful South Downs. Before CRUMS Jo ran Jo’s Kitchen - specialising in plant-based catering for retreats, special occasions and festivals, as well as vegan cookery workshops.

Picture of Stuart and his daughter Jasmin

Stuart (and his daughter!)

Among Jo’s many food fans was Stuart - now business partner. Over coffee one morning, he said, “Jo, your food is incredible — but these sprinkles are something else. Have you ever thought about building a business so more people can enjoy your creation?

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