OUR STORY
One idea. No compromises.
CRUMS was created for people who care about what they eat but refuse to let healthy eating be boring. A range of whole nut, seed and natural spice blends — each one designed to transform the simplest everyday meal into something genuinely worth eating. No additives, no compromises, nothing you can't name. Jo created CRUMS because she believed that great food and good nutrition should never have to be a trade-off. We still believe that.
MEET THE TEAM
Jo
Jo is a plant-based Chef and former Londoner now living in the beautiful South Downs. Before CRUMS Jo ran Jo’s Kitchen - specialising in plant-based catering for retreats, special occasions and festivals, as well as vegan cookery workshops.
Stuart (and his daughter!)
Among Jo’s many food fans was Stuart - now business partner. Over coffee one morning, he said, “Jo, your food is incredible — but these sprinkles are something else.
Have you ever thought about building a business?